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Crystal Innovations

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Cobalt blue

New Color

Chaton Roses MAXIMA & VIVA 12®
No Hotfix and Hotfix / Sizes: ss5 – ss34
Chaton Roses
Rondelle Bead
Sizes: 3 mm – 6 mm
Rondelle Bead
Compelling and expressive, Cobalt Blue retains universal appeal for its ability to transform. This especially gender-inclusive shade feels both familiar and futuristic, tapping into a post-natural world where AI and digital augmentation are inseparable from wearable design.
Cobalt Blue

Light Graphite

New Color

Chaton Rose MAXIMA & VIVA 12®
No Hotfix and Hotfix / Sizes: ss5 – ss34
Chaton Roses
The soft silvery gray of Light Graphite evokes a sense of low-key luxury immune to trends and #core aesthetics. Timeless and transseasonal, Light Graphite is minimalist and menswear friendly, ideal for elevating tinted neutrals and incorporating more casual barely-there bling.
Light graphite

Jet odyssey

New Coating

Chaton Rose MAXIMA & VIVA 12®
No Hotfix and Hotfix / Sizes: ss5 – ss40
Chaton Roses
Embark on a fearless fashion journey with our new metallic coating, Odyssey. The perfect shade of shimmery bronze, Odyssey empowers and amplifies design craft as it blurs the line between hardware and embellishment, creating a distinct hyper futuristic feel.
Light graphite

Kite

New Shape

Kite MAXIMA FB
No Hotfix and Hotfix / Size: 6.4 x 4.2 mm
Colors: Crystal (AB)
Kite Maxima
As versatile as it is unique, our new Kite flatback fulfills a desire for iconic symbols that can be cute but also glamourous. Ripe for experimentation across fashion segment, styling and context transform the Kite from nostalgic and playful to impossibly chic and modern.
Kite

Additional colors

Range Extension

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Blue Zircon
Chrysolite
Fuchsia
Jonquil
Rose
Light Rose
Sapphire
Light Sapphire
Light Siam
Violet
All four sizes of our Pear MAXIMA now come in ten additional colors.
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Join us for an enchanted evening where the star of the show is the spellbinding brilliance of crystals. “Red Carpet Ready” unveils a spectacle where every crystal tells a story, every shimmer sings with laughter and every sparkle captures a moment. This season, crystallized occasion wear is the life of the party, proving that fashion’s finest moments never fade. Image
Inspired by the Roaring Twenty-Twenties, this season’s Crystal Innovations campaign is all about self-expression and statement-making shine. Featuring a dozen of Preciosa’s own people and a custom couture gown by Windowsen, “Red Carpet Ready” invites you to dress up for the sake of it, because any occasion is a special occasion if you add enough sparkle. Image
Talent
The people of Preciosa
Photographed by
Benedikt Renc
Still Life Photography
Petr Karsulin
Backstage Photography
Jan Dolejsi
Video
Full Art Studio

Behind
The Scenes

Downloads